Passive Promotion on ‘pay what you want’ pricing

It was interesting to read Brian Hazard’s post on his Passive Promotion blog about “pay what you want pricing” just as I started editing my interview with Ethan Tufts aka State Shirt.

Brian (also a big favorite in the old T61 site, who makes music under the name Color Theory), has decided that the strategy isn’t effective as it puts some fans in an ethical dilemma that they often resolve by not buying the album at all.

State Shirt has a “pay what you want” option for all his albums ($10 suggested, $5 minimum) as well as a “steal all” option. Interesting juxtaposition, but in a way they are actually very much in agreement. Brian has very much embraced the digital world and is more interested in what works for musicians today than in what worked for them years ago.

And by the way, I am a big fan of Passive Promotion, which is geared toward indie artists trying to find their way. He has some great advice. If you’re a musician and haven’t found his blog yet, I would highly recommend it – he’s in my blogroll for a very good reason. I also like Color Theory quite a bit. Very catchy songs. Check out the Color Theory Bandcamp page. 


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